In today’s hyper-connected world, your online reputation can make or break your business—or even your personal brand. With just a few clicks, potential customers, employers, and partners can form opinions about you based on what they find online. That’s why managing and maintaining a strong online presence has become more important than ever.
What Is Online Reputation?
Online reputation refers to how individuals or organizations are perceived based on their digital presence. This includes everything from customer reviews, social media activity, and search engine results to news articles, blog mentions, and even forum discussions. A single negative comment or low-star rating can have long-lasting effects if not addressed properly.