When running paid campaigns, understanding costs is crucial. So, How Do You Calculate The Actual CPC? The Actual Cost-Per-Click (CPC) is determined by dividing the total amount spent on your ads by the number of clicks received. For example, if you spent $100 on a campaign and received 200 clicks, the Actual CPC would be $0.50. It’s important to note that the Actual CPC can differ from the maximum bid you set due to competition and ad rank. Regularly monitoring and optimizing your campaigns helps ensure you achieve cost-effective results and improve your overall ROI.