Let me tell you about Sarah (name changed to protect the innocent, obviously). She owned a boutique wedding planning business that took her 15 years to build. One disastrous wedding where literally everything went wrong – vendor no-shows, wrong flowers, catering disaster – and boom. Seven 1-star reviews in three days. Her Google rating dropped from 4.8 to 2.1 stars overnight.
Sarah called me at 6 AM on a Saturday, crying. “Josh, my business is over. Twenty years of work down the drain because of one bad weekend.”
That’s when I realized that most business owners have absolutely no clue how to fix a damaged online reputation. They panic, they make emotional decisions, and they usually make everything worse.
The truth? Sarah’s business wasn’t over. Six months later, she was booked solid again with a 4.6-star rating and more revenue than she’d ever seen. Here’s exactly how we did it.
