The first pillar of online reputation management is keeping constant tabs on what people are saying about your brand online. You can’t manage what you don’t measure, right?
I remember working with a local restaurant chain that was completely blindsided by a series of negative reviews on a platform they weren’t monitoring. By the time they noticed, the damage was done. Don’t make that mistake!
Here’s what proactive monitoring should include:
Set up Google Alerts for your brand name, key products, and even executive names
Monitor all review platforms relevant to your industry (Google Business Profile, Yelp, TripAdvisor, etc.)
Track social media mentions using tools like Hootsuite or Mention
Check industry forums and discussion boards where your target audience hangs out
