What’s up, everyone! Josh here from Outword Marketing, and I’m gonna tackle a question that literally keeps business owners awake at night – how often should you monitor your online brand mentions?
I get this question almost daily from clients, and honestly, the answer isn’t what most people expect. Last week alone, I had three different business owners ask me this exact question, and each one was doing it completely wrong for their specific situation.
Here’s the thing about online reputation management – there’s no one-size-fits-all answer to monitoring frequency. A local pizza shop doesn’t need the same monitoring schedule as a Fortune 500 company, ya know? But most business owners are either obsessively checking every hour (hello, anxiety!) or completely ignoring their brand mentions until disaster strikes.
So let’s dive deep into how often should you monitor your online brand mentions based on your actual business needs, industry, and risk level.
The Brand Monitoring Wake-Up Call That Changed Everything
Let me tell you about Mike, who owns a mid-sized construction company here in town. Great guy, builds beautiful homes, but he had zero clue about online reputation management. Mike’s approach to monitoring? “I’ll check Google once a month, maybe.”
Then it happened. A disgruntled subcontractor started posting fake negative reviews across multiple platforms over a weekend. By Monday morning, Mike’s rating had dropped from 4.6 stars to 2.8 stars. Three potential clients called to cancel consultations.
Mike learned the hard way that the answer to how often should you monitor your online brand mentions isn’t “whenever I remember to.” It’s strategic, it’s systematic, and it’s based on your specific risk factors.
